Marketing Mix

There are 4P’s of the marketing mix that must know:
•    Product
•    Price
•    Place
•    Promotion

Product 

Provide quality accessories and autopart and these product original . The products also are difficult to found and our company also will help the customer what they need.

Price
put our product in a reasonable price where everyone affordable to possess the elegant categories that we have provided. The lowest price that we offered is can be afford by our entire customer.

Place
Ensure that the people in this country now very well where are the location of the city.

Promotion
After product, price and place have been stated we have discussed about how to promote our product. It is important to do promotion for our product in order to attract customers to buy our product. We have used various type of promotion to promote our product and services.

Read More

Outsourcing Library Service

Outsourcing library services is about getting other person or organization to do some of the services and it functions for some fee in favor, in this case , the cataloguing process , binding , web page design and maintenance of a particular library is outsourced from other library and organization. Outsourcing is done for some reason such as saving cost and time. But at the same time , quality of the process outsourced are questioned.

Body
Successful outsourcing : Factors of outsourcing :
•    Lack of staff
•    Speed of processing
•    Anticipated cost saving
 

Unsuccessful outsourcing : Factors of discontinuing outsourcing
•    Unhappiness
•    Poor vendor service
•    Inability to perform wanted task
•    Quality of service
 

Benefit of outsourcing :
•    Save cost (cataloguing cost , staff cost)
•    Save time (processing time , work done by other people)
 

Drawbacks of outsourcing :
•    Quality issue
•    Numerous errors in work involved
•    Some work still need to be done

Conclusion :
Library outsourcing can be considered relevant in some cases for library that lacks in some area of services . There may be advantages that comes from outsourcing of library services ,  but however , library organization have to be prepared to face the drawbacks and minimize all the other slacks from the effect of outsourcing library services from other organization

Read More

DistributionOf Marketing

Distribution is the process of disseminating informations about our resource center to inform and give awareness to the public about the existence and the services we offer , similar to the promotional activities that we have stated earlier on. It is about us reaching the public directly without the need of intermediaries. Here are some distribution methods that we have chosen.

o    Pamphlets
Pamphlets may be placed at various higher education institutions , so they can choose to take the document when they needed more information regarding our resource center.

o    Newsletters
Newsletters are used to distribute all the current happenings whether there is any event that will be held in the near future , or if there is any addition to the resource center’s collection. It can also be send as a notification for users that has been profiled , to know what subject areas that the clients are interested of.

o    Roadside banners
It is an age old practice but still relevant to be used nowadays as it is in the past. Banners would never get un noticed when it is placed correctly. All road users can see and be informed on the go.

Read More

Promotion of the marketing

Promotion
Promotion is defined as the Message link flanked by sellers and buyers used for the point of influencing, informing, or persuading a ability buyer's purchasing decision. We partake of identified certain of the promotional activities to facilitate we think , are proper in outreaching the freely available used for publicity.

o    Radio advertising
Radio is one of the most effective medium for advertisement nowadays . It is aired most of the time and the audience are tuned in to radio stations mostly for entertainment and information of the current happenings in their surroundings . Radios are listened in cars mostly by young adults and adults when they are on the move , teenagers when they are both occupying cars as passengers or at their own place . It is a direct channel of informing the existence of our resource center and the services that we offer plus the facilities that we posses.

o    Newspaper advertisement
Newspapers has been around ever before since the presence of radio , television and internet has surfaced , and it is also proven to have and still have the power of reaching the public directly. The existence and opening of our resource center on the newspaper can give a significant impact to their awareness of our establishment , as newspapers are not stereotypically read by only adult nowadays , but also by young teens and young adults.

o    Website
Both radio and television advertisement does give significant impact to inform the public on the existence of our resource center . But if the public wants to resort to an information portal to know more about our resource center , what is much better than having our very own website? The internet is a must have major super information highway where people can get informations at the click of their finger. Links to our website will be mentioned in both advertisement mediums so that they can visit and get to know us better.

o    Social networking sites
Social networking sites was never so popular up to the new millennium , as a supplementary channels where peoples can interact and share interesting things with each other , even when they are not together physically. The power of direct interactions was never this good . The rise of social networking sites such as twitter and facebook opens up a whole new area of opportunities to both people and businesses. We would set up a corporate profile on both facebook and twitter , as a live broadcast of current happening in our resource center other than updating our websites. It can also be used as a medium where user can give their feedbacks and suggestions to what areas we can improve in the futures to come.

Read More

Services for Information Marketing

Services is defined as A type of economic activity that is intangible, is not stored and does not result in ownership. A service is consumed at the point of sale. In the case of resource center , services are those offered related to fulfilling the information needs of the users.

o    Selective dissemination of information (SDI)
Selective dissemination of information is almost similar to information repackaging , where the reference librarian / information officer will gather much needed information requested by the clients , and compiles them in a form of documents which is then delivered to the clients. This is suitable for clients who wants original interpretation of the information with the information about the source of the materials still intact.

o    Information repackaging
Information repackaging is a service where clients can request on a specific areas of topic to be retrieved and gathered for the clients. The difference to SDI service is that the information will be repackaged , up from the introduction of the subject , until the end conclusion of the areas of information needed by the clients. Information repackaging is like an informative reports with all of the informations sorted for the ease of clients reading and reference.

o    Book loan
Book loan is the classic components of why a resource center or a library exist since the early history of library establishments in the past. It is a service where clients can borrow the books that they would favor to read further , away from the resource center.

o    Membership application and renewal
This service is available for both new users and existing clients or user , if they wish to further become the part of the resource center’s membership. Members are granted access to the facilities and services such as book loans and the use of our IT corner inside the resource center. Membership can be renewed annually or for a long interval at times.

o    Photocopy and printing service
Users / clients can produce a replication of their favored documents , if they choose not to loan the book ,or for materials that is not allowed to be brought outside the resource center , or print their own documents at our resource center .

o    IT corner
Clients and users are granted timed access to use the computers inside our resource center , where they can access online databases or just simply surf the web of their liking. Here user can also choose to fax or scan their documents to be saved in digitized form.

Read More

Objective of the marketing

Services
•    To deliver and benchmark a quality professional service.
•    To work within our resources to deliver best quality service.
•    To create a people centered environment.
•    To be available at the most appropriate time.
•    To provide services appropriate within Academic setting.
•    To seek new and relevant relationships that enable learning to be enjoyable and life affirming.
Communication
•    To utilize ICT to its maximum potential.
•    To constantly seek and provide feedback on services required, and the use of services in the context of local and national trends.
Quality
•    To identify appropriate international quality standards for adoption.
•    To develop and publish a set of National Standards for the Institute of Technology Libraries.
Access
•    To provide a common point of access by establishing a resource center portal.
•    To broaden access to our resources.
•    To provide access to a range of resources both in-house and remotely.
•    To recognize that multiple access modes are required for diverse reader communities.
•    To accommodate diversity.
Knowledge
•    To provide for continuous training in the context of life-wide learning.
•    To establish a mentoring Programmed.
•    To recognize the value of maintaining free access to knowledge and ensure that this value is reflected in all of our choices.
Cooperation
•    To network with other public libraries.
•    To identify and explore strategic alliances.

Read More

Goals Of Marketing

•    To improve the existing resource center to create a more comfortable environment for users
•    To create a destination resource center that enables the trustees and staff to meet their vision for resource center service by expanding the resource center
•    To expand the resource center’s technology program with a focus on fostering an information literate community and creating a greater technology presence in the resource center.
•    To review, refresh and expand resource center collections to focus on current titles and topics in all formats
•    To create opportunities for lifelong learning
•    To improve community awareness about the resource center, its services and programs and to build broad based community support for the resource center.
•    To continue providing responsive services to meet community needs, staying focused on providing friendly, knowledgeable service

Read More

Project Standards and Procedures

In every project, there should have a standard and procedures on how the project should be done and all those project must be done and follow the standard and procedures. In Western Digital (M) Sdn Bhd, there are several standards and procedures that should be follow.

I.    Standard and procedure for Development team
This standard and procedure will be a rules and regulations that must be follow and act as a guideline for the development project team.
II.    Standard and procedure for Cost
This procedure involves the cost estimating, budget as per allocate for each department or project.
III.    Standard and procedure for Risk Management
Availability of all risk register or all documentation related to risk management.
IV.    Standard and procedure for Quality Management
Project which been developed must meet the user expectation.
V.    Standard and procedure for Schedule Management
Time is important in developing a project. A procedure in scheduling a project such as monitoring and scheduling analysis.

Read More

Content Designer Responsibilities

Content designer is responsible for gathering coding requirements for the ITMS project. The content designer is responsible for all upgrade design, coding, and testing of the upgraded software. The content designer will assist the implementation lead in the distribution and monitoring of the software upgrades throughout the network infrastructures. The content designer will responsible for timely status reporting to the project manager as required by the communication management plan. Furthermore content designer may not authorized any project expenditures nor allocate any resources without project manager approval. Content designer must be proficient in programming html, C++, and Java programming languages.

Read More

Management Issue

For the team configuration and management stage, development team need to identify the types of people to work on the project, who will responsible for which tasks and how work will be supervised and reviewed. The first kick off meeting is conducted in this stage, where a project manager is selected and will take the responsibility of ensuring the project can be completed at the right.

Then the project will develop or recruit key personnel that will help to achieve the organization objectives and developing the system that will satisfy the key stakeholder. To ensure that all team member understand the concept and real deal of the team a project charter must also been developed. The team roles and assignment were identified during the initiating phase exercise. 

Team Configuration and management will provide a description of the team member roles and reporting relationship. This specific type of organizational chart shows which members are responsible for which work item

Read More

Political Analysis

A political analysis or feasibility concern focuses on assessing in which it is attempt to gain an understanding of how key stakeholders within the WDM view the proposed system. Those stakeholder which are not supporting this project may take step to block, distrupt or change the intended focus of the project.

For this project, all teh stakeholders have been identified and the Training Section of Human Resource Department will be th eowner of the system that have been proposed which is Integrated Training Management System (ITMS).

With the full commitment and co-operation between the development team and all the stakeholders, this system can be implemented successfully and smoothly.

Read More

The economic analysis

The economic analysis is to identify the financial benefits and cost associated with the development of project. It is often refered to as cost-benefit analysis. An adequate time is needed in identifying and quantifying these items.The tangible and intangible cost and benefits of the system development must be recorded.

Tangible benefits
It is refering to the items that can be measured in dollars with certainty. The project manager and project team has identified several tangible benefits

Intangible benefits
Intangible benefits refer to items tha cannot be easily measured in dollars or with certainty. The team also has coume out with few intangible benefits.

Improved processing efficiency

• This system will help to improved the efficiency of the processing of application by using the system. The new system can be processed and save automatically. Users can apply all the available training and the process will be timely and accurate.

Learning, understanding and awareness

• Previously, the manual system have been used. With the existance of new applciation system, it can create the learning and understanding of the users in using the technology availability in th eorganization. This will also build up the awareness among the users of the importance of system in organization nowadays.

Increased employee knowledge

• This ITMS system can easily been used by the staff or employee to apply for a training which this will automatically increased the knowledge of the employees after attending th etraining, whereby previously they a bit bored to fill up the form and submit the form for a manager approval. Thsi system will enable the users to apply and only wait for the notification results.

Read More

The Integrated Training Management System (ITMS)

The Integrated Training Management System (ITMS) is a complete, secure, on demand, easy to use, web-base platform delivering rich, powerful in an enhanced multimedia environment using web 2.0 technologies like PHP applications. The Integrated Training Management System (ITMS)  is the first system designed to allow company training manager or supervisor of the Western Digital (M)  to quickly and painlessly manage all of their     online training application needs in one secure, easy to use web platform. This systemcan easily deploy and track training course and utilize the inbuilt course.

The ITMS main function is to make the training application online and keep track and stored all the history of the employees or staff training attended. Staff also would be able to request a new training course which are not listed in the system by requesting a new training using the ITMS system. The system will be divided into several task and functions.

Read More

The Baseline Project Plan (BPP)

The Baseline Project Plan (BPP) contains all information collected and analyzed during project initiation and planning. The plan reflects the best estimate of the project’s scope, benefits, costs, risks, and resource requirement given the current understanding of the project The BPP is used by the project selection committee to help decide whether the project should be accepted, redirected, or cancelled. The purpose of project plan development is to create a useable, flexible, consistent, and logical document that will guide the work or activities of the project. In addition, the project plan provides a control mechanism for coordinating changes across the entire project. The purpose of the introduction is to provide a brief overview of the entire document and outline a recommended course of action for the Intergrated Training Management System project.

Read More

The project initiation and planning (PIP)

The project initiation and planning (PIP) phase is a critical activity in the life of a project. It this at this point that projectsare accepted for development, rejected as infeasible, orredirected. Project initiation focuses on activities designed to assist in organizing a team in conducting project planning. This is depending on the size, scope and complexity of the project. The main output in the initiation process is project charter. For the planning, it is a second activity within the PIP and distinct from general information system planning where its focuses on assesing the information systems need of the entire organization. It involves of defining clear, discrete activities and the work needed to complete each activity within a single project. The objectives of project planning process is to develop a Baseline Project Plan (BPP) and Project Scope Statement (PSS)

This two processes are to transform a vague system request into a tangible system description clearly outlining the objectives, feasibility issues, benefits, costs, and time schedule for the projects. Project initiation includes forming the project initiation team, establishing customer relationship, developinga plan to get the project started, setting project management procedures, and creating an overall project management environment. A key activity in project planning is the assessment of numerous feasibility issues associated with the project. Feasibilities that should be examined include economic, technical, operational, schedule, legal and contractual, and political ones

Read More

Introduction of Project Identification

Project Identification is a collection, compilation and analysis of data to locate potential oppurtunities for starting business and development of such oppurtunities. The demand for new or replacement systems exceeds the ability and resources of most organizations to conduct systems development projects either by themselves or with consultants. The organizations must set priorities and a direction for systems development that will yield develoment projects with the greatest net benefits. 

Potential project evaluated and selected using a broad range of criteria such as value chain analysis, alignment with business strategy, potential benefits, resources availability and requirements and risks. Corporate strtegic planning is using to identify the mission, objectives and strategies of the organization. Information System Plannig evaluates the current inventory of systems and desired future state of the organization and its system and determines which project are needed to tramsform systems to meet the future needed of the organization.   

Improved project identification and selection is needed the cost of information systems is rising rapidly, system cannot handle applications that cross organizational boundaries, sysyem often do not address critical organizational objectives, data redundancy is often out of control and system maintenance costs continue rise up.

Read More

Job Description System Management

1.    Project Manager
Project manager is a person with a diverse set of skills in management, leadership, technical, conflict management and customer relationship. He/She is responsibilities for the initiating, planning, executing and closing down the project.

2.    System Programmer
The system programmer responsible to install, customize and maintains the system and also installs or upgrades product that run on system.

3.    System Administrator
System administrator have an experience in system application. He/She is the one who interface directly with the programmer and end users to make sure that the administrative aspects of the applications are met.

4.    System Analyst
System analyst is a person who responsible for ensuring that the requirements set of system are documented correctly before system is developed and implemented.

Read More

Information System Problem

Even with a very sophisticated network infrastructure of interbank network , it has its limitation and problem since network , hardware and infrastructure itself is created by humans and as we all know , us human have their imperfections. Impressive as it is to have connection between banks that enables different ATM stations of different banks can read and make transactions with cards from foreign banks and accounts , the functions are limited to only withdrawal and balance enquiry . Transaction slip printed after withdrawal transaction and balance enquiry does not state the account balance of that account if cards from other banks are used.

Read More