Objective of the marketing

Services
•    To deliver and benchmark a quality professional service.
•    To work within our resources to deliver best quality service.
•    To create a people centered environment.
•    To be available at the most appropriate time.
•    To provide services appropriate within Academic setting.
•    To seek new and relevant relationships that enable learning to be enjoyable and life affirming.
Communication
•    To utilize ICT to its maximum potential.
•    To constantly seek and provide feedback on services required, and the use of services in the context of local and national trends.
Quality
•    To identify appropriate international quality standards for adoption.
•    To develop and publish a set of National Standards for the Institute of Technology Libraries.
Access
•    To provide a common point of access by establishing a resource center portal.
•    To broaden access to our resources.
•    To provide access to a range of resources both in-house and remotely.
•    To recognize that multiple access modes are required for diverse reader communities.
•    To accommodate diversity.
Knowledge
•    To provide for continuous training in the context of life-wide learning.
•    To establish a mentoring Programmed.
•    To recognize the value of maintaining free access to knowledge and ensure that this value is reflected in all of our choices.
Cooperation
•    To network with other public libraries.
•    To identify and explore strategic alliances.