Sunday, May 20, 2012

Services for Information Marketing

Services is defined as A type of economic activity that is intangible, is not stored and does not result in ownership. A service is consumed at the point of sale. In the case of resource center , services are those offered related to fulfilling the information needs of the users.

o    Selective dissemination of information (SDI)
Selective dissemination of information is almost similar to information repackaging , where the reference librarian / information officer will gather much needed information requested by the clients , and compiles them in a form of documents which is then delivered to the clients. This is suitable for clients who wants original interpretation of the information with the information about the source of the materials still intact.

o    Information repackaging
Information repackaging is a service where clients can request on a specific areas of topic to be retrieved and gathered for the clients. The difference to SDI service is that the information will be repackaged , up from the introduction of the subject , until the end conclusion of the areas of information needed by the clients. Information repackaging is like an informative reports with all of the informations sorted for the ease of clients reading and reference.

o    Book loan
Book loan is the classic components of why a resource center or a library exist since the early history of library establishments in the past. It is a service where clients can borrow the books that they would favor to read further , away from the resource center.

o    Membership application and renewal
This service is available for both new users and existing clients or user , if they wish to further become the part of the resource center’s membership. Members are granted access to the facilities and services such as book loans and the use of our IT corner inside the resource center. Membership can be renewed annually or for a long interval at times.

o    Photocopy and printing service
Users / clients can produce a replication of their favored documents , if they choose not to loan the book ,or for materials that is not allowed to be brought outside the resource center , or print their own documents at our resource center .

o    IT corner
Clients and users are granted timed access to use the computers inside our resource center , where they can access online databases or just simply surf the web of their liking. Here user can also choose to fax or scan their documents to be saved in digitized form.

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