Marketing Mix

There are 4P’s of the marketing mix that must know:
•    Product
•    Price
•    Place
•    Promotion

Product 

Provide quality accessories and autopart and these product original . The products also are difficult to found and our company also will help the customer what they need.

Price
put our product in a reasonable price where everyone affordable to possess the elegant categories that we have provided. The lowest price that we offered is can be afford by our entire customer.

Place
Ensure that the people in this country now very well where are the location of the city.

Promotion
After product, price and place have been stated we have discussed about how to promote our product. It is important to do promotion for our product in order to attract customers to buy our product. We have used various type of promotion to promote our product and services.

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Outsourcing Library Service

Outsourcing library services is about getting other person or organization to do some of the services and it functions for some fee in favor, in this case , the cataloguing process , binding , web page design and maintenance of a particular library is outsourced from other library and organization. Outsourcing is done for some reason such as saving cost and time. But at the same time , quality of the process outsourced are questioned.

Body
Successful outsourcing : Factors of outsourcing :
•    Lack of staff
•    Speed of processing
•    Anticipated cost saving
 

Unsuccessful outsourcing : Factors of discontinuing outsourcing
•    Unhappiness
•    Poor vendor service
•    Inability to perform wanted task
•    Quality of service
 

Benefit of outsourcing :
•    Save cost (cataloguing cost , staff cost)
•    Save time (processing time , work done by other people)
 

Drawbacks of outsourcing :
•    Quality issue
•    Numerous errors in work involved
•    Some work still need to be done

Conclusion :
Library outsourcing can be considered relevant in some cases for library that lacks in some area of services . There may be advantages that comes from outsourcing of library services ,  but however , library organization have to be prepared to face the drawbacks and minimize all the other slacks from the effect of outsourcing library services from other organization

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DistributionOf Marketing

Distribution is the process of disseminating informations about our resource center to inform and give awareness to the public about the existence and the services we offer , similar to the promotional activities that we have stated earlier on. It is about us reaching the public directly without the need of intermediaries. Here are some distribution methods that we have chosen.

o    Pamphlets
Pamphlets may be placed at various higher education institutions , so they can choose to take the document when they needed more information regarding our resource center.

o    Newsletters
Newsletters are used to distribute all the current happenings whether there is any event that will be held in the near future , or if there is any addition to the resource center’s collection. It can also be send as a notification for users that has been profiled , to know what subject areas that the clients are interested of.

o    Roadside banners
It is an age old practice but still relevant to be used nowadays as it is in the past. Banners would never get un noticed when it is placed correctly. All road users can see and be informed on the go.

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Promotion of the marketing

Promotion
Promotion is defined as the Message link flanked by sellers and buyers used for the point of influencing, informing, or persuading a ability buyer's purchasing decision. We partake of identified certain of the promotional activities to facilitate we think , are proper in outreaching the freely available used for publicity.

o    Radio advertising
Radio is one of the most effective medium for advertisement nowadays . It is aired most of the time and the audience are tuned in to radio stations mostly for entertainment and information of the current happenings in their surroundings . Radios are listened in cars mostly by young adults and adults when they are on the move , teenagers when they are both occupying cars as passengers or at their own place . It is a direct channel of informing the existence of our resource center and the services that we offer plus the facilities that we posses.

o    Newspaper advertisement
Newspapers has been around ever before since the presence of radio , television and internet has surfaced , and it is also proven to have and still have the power of reaching the public directly. The existence and opening of our resource center on the newspaper can give a significant impact to their awareness of our establishment , as newspapers are not stereotypically read by only adult nowadays , but also by young teens and young adults.

o    Website
Both radio and television advertisement does give significant impact to inform the public on the existence of our resource center . But if the public wants to resort to an information portal to know more about our resource center , what is much better than having our very own website? The internet is a must have major super information highway where people can get informations at the click of their finger. Links to our website will be mentioned in both advertisement mediums so that they can visit and get to know us better.

o    Social networking sites
Social networking sites was never so popular up to the new millennium , as a supplementary channels where peoples can interact and share interesting things with each other , even when they are not together physically. The power of direct interactions was never this good . The rise of social networking sites such as twitter and facebook opens up a whole new area of opportunities to both people and businesses. We would set up a corporate profile on both facebook and twitter , as a live broadcast of current happening in our resource center other than updating our websites. It can also be used as a medium where user can give their feedbacks and suggestions to what areas we can improve in the futures to come.

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Services for Information Marketing

Services is defined as A type of economic activity that is intangible, is not stored and does not result in ownership. A service is consumed at the point of sale. In the case of resource center , services are those offered related to fulfilling the information needs of the users.

o    Selective dissemination of information (SDI)
Selective dissemination of information is almost similar to information repackaging , where the reference librarian / information officer will gather much needed information requested by the clients , and compiles them in a form of documents which is then delivered to the clients. This is suitable for clients who wants original interpretation of the information with the information about the source of the materials still intact.

o    Information repackaging
Information repackaging is a service where clients can request on a specific areas of topic to be retrieved and gathered for the clients. The difference to SDI service is that the information will be repackaged , up from the introduction of the subject , until the end conclusion of the areas of information needed by the clients. Information repackaging is like an informative reports with all of the informations sorted for the ease of clients reading and reference.

o    Book loan
Book loan is the classic components of why a resource center or a library exist since the early history of library establishments in the past. It is a service where clients can borrow the books that they would favor to read further , away from the resource center.

o    Membership application and renewal
This service is available for both new users and existing clients or user , if they wish to further become the part of the resource center’s membership. Members are granted access to the facilities and services such as book loans and the use of our IT corner inside the resource center. Membership can be renewed annually or for a long interval at times.

o    Photocopy and printing service
Users / clients can produce a replication of their favored documents , if they choose not to loan the book ,or for materials that is not allowed to be brought outside the resource center , or print their own documents at our resource center .

o    IT corner
Clients and users are granted timed access to use the computers inside our resource center , where they can access online databases or just simply surf the web of their liking. Here user can also choose to fax or scan their documents to be saved in digitized form.

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Objective of the marketing

Services
•    To deliver and benchmark a quality professional service.
•    To work within our resources to deliver best quality service.
•    To create a people centered environment.
•    To be available at the most appropriate time.
•    To provide services appropriate within Academic setting.
•    To seek new and relevant relationships that enable learning to be enjoyable and life affirming.
Communication
•    To utilize ICT to its maximum potential.
•    To constantly seek and provide feedback on services required, and the use of services in the context of local and national trends.
Quality
•    To identify appropriate international quality standards for adoption.
•    To develop and publish a set of National Standards for the Institute of Technology Libraries.
Access
•    To provide a common point of access by establishing a resource center portal.
•    To broaden access to our resources.
•    To provide access to a range of resources both in-house and remotely.
•    To recognize that multiple access modes are required for diverse reader communities.
•    To accommodate diversity.
Knowledge
•    To provide for continuous training in the context of life-wide learning.
•    To establish a mentoring Programmed.
•    To recognize the value of maintaining free access to knowledge and ensure that this value is reflected in all of our choices.
Cooperation
•    To network with other public libraries.
•    To identify and explore strategic alliances.

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Goals Of Marketing

•    To improve the existing resource center to create a more comfortable environment for users
•    To create a destination resource center that enables the trustees and staff to meet their vision for resource center service by expanding the resource center
•    To expand the resource center’s technology program with a focus on fostering an information literate community and creating a greater technology presence in the resource center.
•    To review, refresh and expand resource center collections to focus on current titles and topics in all formats
•    To create opportunities for lifelong learning
•    To improve community awareness about the resource center, its services and programs and to build broad based community support for the resource center.
•    To continue providing responsive services to meet community needs, staying focused on providing friendly, knowledgeable service

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Project Standards and Procedures

In every project, there should have a standard and procedures on how the project should be done and all those project must be done and follow the standard and procedures. In Western Digital (M) Sdn Bhd, there are several standards and procedures that should be follow.

I.    Standard and procedure for Development team
This standard and procedure will be a rules and regulations that must be follow and act as a guideline for the development project team.
II.    Standard and procedure for Cost
This procedure involves the cost estimating, budget as per allocate for each department or project.
III.    Standard and procedure for Risk Management
Availability of all risk register or all documentation related to risk management.
IV.    Standard and procedure for Quality Management
Project which been developed must meet the user expectation.
V.    Standard and procedure for Schedule Management
Time is important in developing a project. A procedure in scheduling a project such as monitoring and scheduling analysis.

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Content Designer Responsibilities

Content designer is responsible for gathering coding requirements for the ITMS project. The content designer is responsible for all upgrade design, coding, and testing of the upgraded software. The content designer will assist the implementation lead in the distribution and monitoring of the software upgrades throughout the network infrastructures. The content designer will responsible for timely status reporting to the project manager as required by the communication management plan. Furthermore content designer may not authorized any project expenditures nor allocate any resources without project manager approval. Content designer must be proficient in programming html, C++, and Java programming languages.

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Management Issue

For the team configuration and management stage, development team need to identify the types of people to work on the project, who will responsible for which tasks and how work will be supervised and reviewed. The first kick off meeting is conducted in this stage, where a project manager is selected and will take the responsibility of ensuring the project can be completed at the right.

Then the project will develop or recruit key personnel that will help to achieve the organization objectives and developing the system that will satisfy the key stakeholder. To ensure that all team member understand the concept and real deal of the team a project charter must also been developed. The team roles and assignment were identified during the initiating phase exercise. 

Team Configuration and management will provide a description of the team member roles and reporting relationship. This specific type of organizational chart shows which members are responsible for which work item

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